Over 85% of Americans are using the Internet today.
We use the Internet to make informed business decisions, complete purchases, and even learn new skills. A strong digital marketing strategy is vital to the success of any company in 2021.
Real estate marketing mistakes can sink your business, whether you’re just getting it off the ground or adapting to the changing digital landscape.
Here are 5 mistakes you may be making with your real estate marketing that are causing some real damage.
- Being Ineffective Online
The Internet is an amazingly expansive tool. We are learning more and more about how to use it every day. One of the biggest real estate marketing mistakes is not using the Internet effectively.
A well-designed website is key to keep clients navigating through your properties and services. Using video and graphics will catch your users’ attention and drive them to engage more with your content.
Using search engine optimization (SEO) is a great way to ensure clients, buyers, and sellers can see your content. You can use specialized keywords to ensure your site climbs the ranks in Google searches.
Use your website to your advantage as well to get data about potential home buyers and sellers. Have prompts for email, address, and phone number collection embedded in your site to gather visitors’ data.
- Not Using Social Media to Help You
Another big mistake when building a real estate marketing campaign is ignoring the great power of social media. Using Instagram or Facebook Live, realtors can take buyers through an open house. People can fall in love with homes from the comfort of their own home.
The key to social media marketing is intentional. Content must be meaningful. It should be used to do more than advertise your business or your properties. You can educate, entertain, and grow a community with your social media.
Keep up with posting regularly but make sure you don’t spam people. Saturating users will make them less inclined to be affected by a certain social media post or push.
Observe your social media analytics. This will give you a good idea of what content your audience is appreciating and what is turning them off from your brand.
- Targeting the Wrong Audience
Targeting the wrong audience is a big digital media flop for real estate. Buying and selling homes is a unique process for each client. The digital strategy must meet that same attention to detail.
Using digital targeting for types of property, locations, and price ranges will get the right homes in front of your buyers. Data has opened the door to create precise, effective campaigns.
- Not Harnessing the Power of an MLS
An MLS (Multiple Listing Service) may be the most important tool in your box for real estate and marketing your services to consumers. It pools together all of the listings in a specific area so that they are easy to access.
Adding this service to your website will give you, and users access to these FMLS listings for your region. Realtors from each area collaborate to create a comprehensive location for all of the listings in that location.
The MLS is a great tool. Use it and share it.
- Being Unresponsive
Finally, the real estate industry is extremely fast-paced. If you’re doing real estate marketing right, clients are going to contact you through many channels.
Potential buyers and sellers will be able to message all of your social media, send you messages via your contact form on your website, call your cellphone, send your text messages, and send your emails.
You must be the first realtor who messages back. Be ready with informative pitches to send soon after a potential client reaches out to you.
Skip Out on Real Estate Marketing Mistakes
Now that you know the top real estate marketing strategy mishaps happening in the industry, you can adjust your approach for success. In a quickly evolving and expanding digital world, stay up with the digital trends, target an audience, and ensure you stay on your clients’ minds to avoid costly real estate marketing mistakes.
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